E-Commerce Website | UX | UI | Product
The story
Tal is a dog trainer looking to sell her services, including online lectures she previously recorded, face-to-face meetings, guides she creates and more.
I used Wix to design and build her a website through which she could sell her products.
In short - an e-commerce website for a large variety of products
Customer Requirements
Video Sales
Tal wants to be able to sell online lectures, some have not yet been recorded
Easy to Operate
The platform should be simple, for a user who is not familiar with tech to handle it
Supply Barrier
She wants to control purchased files access, so customer won't download and spread
No Online Booking
Scheduling of training sessions and counseling directly with customers, not on the website
Pain Points
prices and discounts
contact
duration
positive
cruelty-free
recommendations
trust
Personal
length
remote
trust
positive
background
connection
fast
duration
easy
results
accessible
trust
details
discounts and sales
Accompanying the process
clearness
Details
reliable
From previous research I conducted on the subject, it emerged that customers are interested in personally getting to know the trainer's background, understanding the principles behind the training method, knowing that it is not cruel, and receiving recommendations about the professional.
The Inspiration
Was mainly based on the colors that the client feels comfortable with (turquoise with touches of orange - redhead with green eyes), and from websites she likes as well as from Wix existing E-commerce sites.
So How
Does It Work?
1. A pleasant & trustworthy home
The customer gets a glimpse of everything needed on the site, while scrolling through a clean design that is presented at eye level.
Right from the beginning you get a look at reviews, peek at the various services offered and can also read a little about the trainers back story - or, if wanted, read a lot more and get to know her well!
2. Buy a Future Appointment
Since Tal didn't want to deal with Online Bookings, the customer actually securely "buys" for free the promise for an appointment to be scheduled.
they receive a breakdown in advance, as with any product, of exactly what they get (the length of the appointment, follow-up, etc.) but the time and places are reserved on a phone call that they are promised to have with the trainer.
3. Purchase An Invitation
Most of the content products (such as a recipe book or a toiletry guide) are received directly by the buyers via email.
But some of the products are the lectures that Tel did not want to be distributed for free across the internet. Some of the lectures haven't taken place yet and there isn't even a recording to send...
My solution for this problem was: the buyer receives an email invitation to a Zoom meeting, or to a recorded lecture to which Tal, the owner, has access and thus only those who have paid can watch. She gets the safe control she looked for, the client gets the gooddies as promised!
